Emma Hart, Senior Lecturer, University of St. Andrews
Barra Sabbatical Fellow
A history of early American marketing, my research explores the spaces, customs, and institutions that characterized ordinary peoples’ daily trading practices. American historians have often portrayed “the market” as an ideological abstraction. However, the majority of early modern people encountered the market as a physical space entangled in local social and economic relationships. By investigating the early American market place on these terms we can grasp the foundational role of the colonial era in the long-term formation of an American market economy. So, my project is not only a history of the early market place, but is also an effort to reinsert the colonial era into capitalism’s American past.